Her latest product endorsement, a collaboration lipstick with MAC Cosmetics named “@mainedcm“, left everyone in shock when stocks sold out in just 1 minute on the online store Lazada.
No details from MAC Cosmetics as to how many sticks of Maine Lipstick were sold by Lazada.
But assuming that 1,000 pieces were alloted for the online sale, MAC Cosmetics made PHP 1.1 million gross sales in just 1 minute, since the Maine Mendoza MAC lipstick cost PHP 1,100 per piece.
Today, September 22, 2018, Maine’s lipstick debuted at SM Megamall in Mandaluyong, Philippines.
According to buyers and fans who lined up before the mall opened, the initial stocks for Maine’s MAC lipstick sold out in less than 30 minutes.
— tati (@violahabon) September 22, 2018
The MAC store, according to some buyers, opted to sell only one piece per person so majority of those who lined up can at least get their hands on the prized merchandise.
Strong demand for Maine MAC Lipstick
Most would-be buyers lament the fact that there’s too much demand but too little stock of MAC Maine Lipstick for sale.
A lof of Maine Mendoza’s fans are wondering, is MAC Cosmetics unaware of what they call “The Maine Effect“? That means products endorsed by Maine experience a dramatic spike in sales because her fans not only trust her endorsements, but also exhibit their loyalty to her by buying products she had endorsed.
Besides, even before becoming a MAC Maker, Maine Mendoza was the main reason why the MAC Ruby Woo shade run out of stock during those days when she played the iconic “Yaya Dub” role in the “Kalyeserye” series of noontime show, “Eat Bulaga“.
Maine Mendoza’s MAC lipstick is supposedly limited edition, and only 20,000 pieces will reportedly go on sale.
Fans are hoping that MAC Cosmetics go beyond that number, considering the demand.
For those who wish to buy a MAC Maine lipstick, there’s still hope though.
The Maine lipstick by MAC will come out in all MAC store nationwide tomorrow, September 23, 2018. It will go on sale globally by November at maccosmetics.com and in select markets online.
September 23, 2018: Queuing points for the nationwide selling of Maine’s lipstick
- Abreeza Mall Davao : Starbucks/Clinique entrance
- Alabang Town Center : Rustan’s main entrance at Madrigal Avenue
- SM Aura : Entrance near Paul Boulangerie
- Centrio Mall CDO : Main Mall entrance
- City of Dreams : Casino Entrance
- Eastwood : Entrance beside MAC
- Edsa Shangri-la : Rustan’s Entrance
- Gateway Mall, Cubao : Yellow gate near wine section
- Lucky China Town : Side entrance near Chatime
- Marquee Mall : Entrance near Gerry’s Grill
- Okada Manila : Entrance at the fountain area left side
- Resorts World : Main entrance across casino
- Rockwell Power Plant : Amorsolo main entrance near Mango
- Robinson’s Place Magnolia : Dona Hemady corner Aurora entrance
- Robinson’s Place Manila : Main entrance near H&M
- Rustan’s Cebu : Main entrance from Ayala Mall
- Rustan’s Makati/Glorietta : Rustan’s Mall entrance at Ayala Avenue
- SM Baguio : Entrance near Pizza Hut
- SM City Lipa : Entrance near Starbucks
- SM Makati : Glorietta 1 SM entrance
Details for Maine MAC events:
September 29, 2018 : MAC Trinoma Meet & Greet
October 5, 2018 : SM Mall of Asia Atrium Launch Event.