Sharon Cuneta shares her new Selecta commercial (2018).
Filipina actress and singer Sharon Cuneta (age 52), aka Megastar, goes back to being an endorser for Selecta Ice Cream.
Sharon shared her newest advertisement with Selecta Ice cream on social media, saying she’s back home with Selecta after 25 years.
October 06, 2018
Back home with Selecta after 25 years! (@bcbench A2, remember this house?!)
The 50-second ad was shared by Selecta on social media as well, with the hashtag #AngSarapUmuwi (Ang Sarap Umuwi), which literally translates to “It’s delicious to go home” or “It’s good to go home”.
The advertisement shows Sharon going home to an empty house and missing her kids. She takes a selfie with a Selecta Ice Cream and sends it to her kids stuck in traffic.
She gets ready with cups of ice cream and when her kids get home, they all enjoy the ice cream.
In the background is Sharon’s voice singing “The Glory of Love”, a song written by Benny Hill in 1936.
The same song was used in Sharon Cuneta’s earlier advertisements with Selecta in the 1990s.
In fact, the current 2018 version of Sharon Cuneta’s Selecta Ice cream advertisement is almost an exact remake of her circa 1990’s Selecta advertisement. Only this time, Sharon is joined by her three kids Frankie, Miel, and Miguel.
Sharon Cuneta as Product Endorser
Sharon Cuneta used to be considered as the most expensive and most effective product endorser in the Philippines and was tagged as “Endorsement Queen”.
At her peak as an endorser, Sharon reportedly earned PHP 8 million to PHP 15 million per product endorsement.