‘Bird Box’ gains highest 7-day viewership for a Netflix movie

'Bird Box' starring Sandra Bullock gains highest viewership in a week for a Netflix movie.

by Marsha Dizon

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The drama thriller ‘Bird Box‘ starring Sandra Bullock (age 54) gained the highest 7-day viewersip for a Netflix movie, with more than 45 million member accounts globally streaming it on its first week.

“Bird Box” started showing on Netflix on December 21, 2018, and has since launched tons of internet memes since then.

Netflix announced via Twitter on December 28, 2018 its record-breaking feat, showing a video clip of Sandra Bullock taking off a blindfold:

A spokeswoman for Netlix clarified to Variety that an account is counted as having watched “Bird Box” if the view surpassed 70% of the total running time of the film. That would translate to 87 minutes of “Bird Box”, which runs for a total of 2 hours and 4 minutes, including the credits.

Each account is only counted once even if it has viewed “Bird Box” multiple times.

Considering there are around 137 million streaming subscribers as of the 3rd Quarter 2018, then “Bird Box” was watched by around one-third of Netflix subscribers worldwide.

Directed by Susanne Bier, “Bird Box” is based on Josh Malerman’s 2014 novel of the same name. It follows the story of a mother who leads her two children to a sanctuary while all of them are blindfolded, after a mysterious monster decimates the population.

The survivors must avoid seeing the entity which preys on one’s worst fears and leads one to commit suicide.

The monster remains unseen until the end, its presence only manifested by eerie sounds, a gust of wind, and voices calling out to the victims enticing them to take off their blindfolds.

Sandra Bullock is joined by Trevante Rhodes, Sarah Paulson, John Malkovich, Jacki Weaver, Machine Gun Kelly, Tom Hollander, Danielle Macdonald, Lil Rel Howery, BD Wong, Rosa Salazar, Parminder Nagra, Taylor Handley, and Amy Gumenick. The two kids who were simply called “Girl” and “Boy” for most of the movie were played by Vivien Lyra Blair and Julian Edwards.

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