A Canon EF 800mm f/5.6L IS Telephoto lens worth $13,000 was included in the Amazon Prime Day glitch or pricing error during Amazon’s 48-hour marketing event.
It was a great time for photographers who were able to buy expensive cameras and equipment with discount as high as 99%. With the Prime Day accident, some claimed they bought cameras and lenses worth thousands of dollars for $94.48.
Like a $2,000 Canon camera sold for $94.48, and a $5,500 Sony camera sold for $94.48.
Some people say that since Prime Day is a marketing event, there could be a possibility that the pricing error was a publicity stunt.
As of this writing, Amazon hasn’t yet released a statement about this incident.
E-commerce experts state that the Amazon Prime Day 99% off deal might be a mistake. They also said that Amazon might be the one of the biggest online store in the world but they, too, can make mistakes despite having expensive and complex algorithms they incorporate into their platform.
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